Supreme aesthetics

As we have a word "Hi-Fi” so called High Fidelity in music, it’s no wonder　that we are eager to stick to the basic “ High Fidelity” in optical frames.
That’s why “AYUMI was born. An application of celluloid, which is a natural material,makes it strong against changing the shape. In addition, the metal part uses titanium a “high technology material”. Please pay attention to the joint parts as well. Notice how we shoot the joint part covers with the same color material.
In terms of protecting against invasions such as sweat and hair grease/liquid and maintaining the brightness we use sophisticated considerations here and there. When we talk about “AYUMI”, the cutting and polishing techniques are indispensable It is sharpened by the hands of the craftsman and it extends to the details of the frame with their skillful abilities.
It is polished heartily in order to bring out the brightness from inside of the celluloid itself. We sincerely care for the comfortable fitting and we believe that it is a pride of
a real “CRAFT-ISM”.  The theme of “AYUMI” is “A joy for making and a pride for wearing”